Technographics for B2B Businesses: A Better Approach to Smart Marketing
Technographics is the analysis of technology use & demand by potential customers. In the B2B space, having sound knowledge of technographics data is important as it provides detailed information about the technologies used by the prospective buyers.
In this blog post, we share the basics and how technographics can be a game changer for your B2B business. Read to know more.
